Première with BMW
Why: Engaging BWM & MI fans online
What: Social media
For the première of the new Mission: Impossible movie, Fallout, we were picked up by a BMW driver with the brand new BMW M5. Both in the car and at the red carpet in Amsterdam we made content for social media. Besides Tom Cruise, BMW was the great star of this movie starring the BMW M5 and the BMW R NineT motorcycle.