Première Mission: Impossible – Fallout

Première with BMW

Why: Engaging BWM & MI fans online

Who: BMW

What: Social media

For the première of the new Mission: Impossible movie, Fallout, we were picked up by a BMW driver with the brand new BMW M5. Both in the car and at the red carpet in Amsterdam we made content for social media. Besides Tom Cruise, BMW was the great star of this movie starring the BMW M5 and the BMW R NineT motorcycle.

Social influencing

We posted stories and posts to make the fans of BMW and Mission: Impossible go to the cinema and watch the movie. For BMW it was also partial branding for the new M5 model and the BMW R NineT scrambler bike.