Online racing community

Why: Pro esports & quality leagues

Who: RaceStars.nl

What: Webdesign, social media & engagement

As online racers and with esports growing in the Netherlands we saw a lot of potential in this project. We got in contact with RaceStars.nl, an online racing community. We started analysing the platform and setup a strategy/plan for improvements.

RaceStars.nl

Online strategy

At first we looked at the needs of the community. Then we worked out a strategic plan that they could roll out to make the necessary steps for a more professional esports community.

Social media engagement

Important for our target audience was online engagement. So we set up the social media platforms, improved the quality of the livestreams and created a content flow.

Esports team

We created Team RaceStars, to compete in other (online) competitions. Only the best members were invited in the team, in which we became the first step for professional esporters.