Why: Visualise Technical Partnership
Who: Trak Racer & Alpine F1 Team
What: Social Media & website content
Trak Racer partnered up with Alpine Formula 1 Team in a technical partnership to show the parallel between real life racing versus the very much sophisticated sim racing nowadays. Teams in F1 use simulators a lot to prepare their drivers for the tracks where they will drive and extend their practice time with a digital variant. Besides the teams also use the simulators to design, enhance and optimize the performance of the chassis and engine. To show how close sim racing is to real racing, Trak Racer asked Trackside Legends to help with shooting content for the social channels.