Why: Connect with the Dutch Formula 1 fans
Who: Spa Grand Prix (Formula 1 promotor)
What: Social Media Advise, Twitter take over, Activate Dutch F1 Fans
Spa Grand Prix is the official organizer and promotor of the Formula One Spa Grand Prix at Circuit de Spa-Francorchamps in Belgium. There were already a lot of activities in place to use Social Media to connect with the international and local audience, but not specific for the Dutch fans.
As the Dutch fans are a huge target audience for Spa Grand Prix, they’ve asked us to connect with this community and activate them during and after the F1 weekend.