A real life marketing event
Why: Testing Continental supercar tires
Who: Continental
What: Testing tires and social influencing
For tire manufacturer Continental we were flown to Andalusia, Spain, to test the wide range of tires they specifically made for supercars. Each car had their very own tire, exclusively manufactured for that specific type of car. We got to test a wide variety of cars, from the efficient Tesla Model S to the brutal Corvette C7 Stingray.
