A little while ago a powerful team of leading launching partners joined the Formula-Eindhoven foundation to make a bid for the Dutch E-prix possible. Now that the organizing bid team has also been assembled and is ready to go, the road to Eindhoven seems all clear. The board of the Formula-Eindhoven Foundation found the perfect partners in event production agency Unlimited Productions, sports marketing agency Triple Double and content marketing agency gr8 agency to form a powerful bid team together with the board.
“Nobody doubts that this will succeed. All signs are green”
The organizing team can also feel the enthusiasm and perseverance. Willem Loos, CEO at events production company Unlimited Productions, has many impressive events on his name. “But this is a good idea from the porridge. What we want to accomplish in Eindhoven is unique. With this event we want to write history: the first E-prix in the Netherlands. Fantastic to be part of that. Our goal is to make it an innovative and sustainable event that should become a blueprint for future races. ”
Sports marketing agency Triple Double has successfully brought together sports and brands for over 23 years. With great involvement in sports, Triple Double is the right partner to manage the bid in the right direction. Managing partner Michel van Grunsven: “Sport is a very powerful platform. Certainly the Dutch E-prix, in which so many worlds come together in a unique and innovative way, offers a great opportunity to put the Brainport Eindhoven region and the Netherlands internationally as a forerunner in many areas on the map. An opportunity that we will fully utilize, among other things, with a well thought-out creative bid concept. With only one goal in mind: make the Dutch E-Prix count. ”
Content marketing agency gr8 agency completes the trinity. Content strategist Eefje Tates: “Making stories with which you get the maximum attention, that is what we are good at at gr8. And if there are stories to be found somewhere, it is in sports. The Dutch E-prix is unique in this. Here you have the sporty element, but also the themes that are so important to Eindhoven as mobility, smart city, sustainability and innovation. We help our business partners to tell the stories behind this. We also look ahead: Formula E is, after all, the racing class of the near future. ”
In close collaboration with the organizing consortium, initiators and Formula-Eindhoven board members Peter-Paul Laumans, Berry van Nes and Ed Winters will do their utmost in the coming months to put down a winning, innovative and creative bid. “With the Dutch E-Prix we will soon not only put the Brainport and regional companies on the map; this will be of significance for the whole country of the Netherlands. ”